The Science of Activation

Evidence-Based Strategies for Improved Health Outcomes

WHITEPAPER:

The Science of Activation - Whitepaper

Why 40% of Digital Health Programs Fail—And How Leading Organizations Are Fixing It

Discover the evidence-based strategies that transform health engagement into real activation, driving better outcomes and lower costs.

Healthcare organizations invest millions in engagement strategies, yet most fail to drive meaningful behavior change. This exclusive whitepaper reveals why traditional approaches fall short and provides a proven framework to achieve true patient activation.

The Engagement Crisis Facing Healthcare

The harsh reality: Despite growing investment in digital tools, portals, and apps, few healthcare organizations achieve scalable, sustained engagement success.

What's going wrong?

  • Dropout rates due to overly complex tools

  • Lower preventive care utilization

  • Reduced retention among non-English speakers

  • Higher readmission rates due to poor post-discharge coordination

The cost of failure is real:

Fragmented communication, generic outreach, and disconnected systems result in communication fatigue, declining response rates, and missed opportunities.

What You’ll Learn:

  • Detailed breakdown of the methodology that's proven to work

  • Case studies from Kaiser Permanente, UnitedHealthcare, Geisinger, and other leading organizations

  • Why most engagement strategies fail and how to avoid these costly mistakes

  • A detailed executive action plan and roadmap you can use immediately

  • How to measure success and justify continued investment

  • Learn about innovative tools like +Oscar's Applets that remove complexity and drive results